Marketing Tips
When one of your employees achieves certification, it deserves some attention. A press release along the lines of the sample below may get a write-up in the local paper. You can also let your clients know about it by putting it in your company newsletter and by posting it in the lobby or some other appropriate location.
Your certified employees can show their status by placing the "NICET Certified" decal on hardhats, clipboards, etc. Decals may be ordered through the NICET Store.
Also, see "Certification and Business Value".
Sample News Release
For Immediate Release
(today's date) |
Contact (Insert Name) |
(Name) Passes National Certification Examination
(Name of Company) of (Town or City) is proud to announce that (Name and Title) has successfully completed the NICET (insert name of NICET program) Certification, Level (Insert) on (Insert date). (Insert statement describing the work that the certificant does for your company.)
(Name) has demonstrated a commitment to the industry, the company, the profession, and (his/her) own career. By studying for and taking the certification examination, (Name) has shown that (he/she) has the knowledge to be an exemplary engineering technician.
According to Michael A. Clark, General Manager, CAE "NICET certification demonstrates a commitment to excellence. Through encouraging its employees to seek and maintain certifications (Company) has shown that it is committed to providing the best service and to the highest standards."
(Insert a paragraph describing your company - products/services provided, when founded, size, location, etc.)
Since it's founding in 1961, more than 125,000 technicians and technologists have met NICET's rigorous certification criteria. That number is growing rapidly as more employers and local and state governments rely on NICET certification to measure the qualifications of their workforce. The certificate and wallet card issued by NICET serve as a portable credential for certified technicians and technologists who seek to maximize their skills and knowledge and advance in their professions. By employing those workers who have demonstrated their technical qualifications, employers can provide their customers higher quality goods and services. And, ultimately, the public enjoys a higher degree of safety and protection.
NICET is a non-profit division of the National Society of Professional Engineers.
For more information about (Company), or to set up an interview, please contact (Name, telephone number and/or e-mail). For more information about NICET, call 1-888-IS-NICET (1-888-476-4238) or visit NICET online at www.nicet.org.
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